6 TEAM SPORTS,
1 QUESTION ACROSS EUROPE;
WHAT IS THE PLAN?
We’ve taken a deep dive into strategic reports from six sports across Europe.
The first of its kind research which starts to explore the strategic state of sport across Europe, by reviewing the planning transparency of national federations across the top six team sports and the focus areas they are committing their work towards.
Our research, in numbers.
Months
National Associations
Plans
Focus areas
The six team sports covered
Basketball
Field Hockey
Football
Handball
Rugby Union
Volleyball
Summarising strategy across European team sports
Providing a European-wide strategic summary of the six sports which were researched, this summary details the range of statistics we uncovered across the topics of:
Status
The number of national associations with a public-facing plan on their website, detailing their strategic direction and commitments.
Only 40% of national associations have a public-facing plan on their website, detailing their strategic direction and commitments.
Structure
The typical duration of a plan and the number of objectives and KPIs being worked on.
The average number of objectives within a strategic plan is 45.
Content
The commonality of focus areas across all plans in relation to the number of categorised objectives and KPIs being worked on.
“Develop” is the most common word included within Vision, Mission and Values statements, appearing 70 times.
Connection
The perceived areas of overlap between focus areas with the current wording of objectives across all plans.
For example, if an objective detailed commitments for coaching courses at grassroots level, this would primarily be categorised as an objective for ‘Education’, with an overlap with ‘Participation & Playing for Fun’.
For example, if an objective detailed commitments for coaching courses at grassroots level, this would primarily be categorised as an objective for ‘Education’, with an overlap with ‘Participation & Playing for Fun’.
There are a total of 1,621 overlapping objectives.
Correlation
The extent of perceived benefits of having a plan in place, in relation to international rankings, commercial partners and social media following.
There is some correlation between the international performance rankings of male national teams and the amount of focus areas covered as part of a strategic plan – suggesting a breadth and balance in focus areas as part of a strategy equates to on the pitch success
This study moves the discussion beyond normative recommendations and towards evidence-based understanding of how strategic priorities are defined and measured.
Dr. Irena Valantine
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